What is Journey Mapping?
Customer journey maps can be used to understand the relationship between a customer and a business over time. You can visualize the customer journey through the maps and track their interactions across all channels. Design teams can use customer journey maps to understand their customers’ experience, find out their customer expectations and identify areas where they can improve.
In this blog, we want to take a brief look at journey mapping to understand what it is, how it functions, and how it can be used to improve the experience you provide.
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