Consumer Marketing Methods Insights for UX Research

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It’s no secret that user experience research (UXR) and consumer marketing have been the center point of conversation in the design industry. The UX sector has seen tremendous growth over the last couple of years and doesn’t seem to be slowing down anytime soon. Consumer marketing is also seeing dramatic changes as research continues to improve the field.

UX Accessibility for Video Games

Accessibility in video games has never been more important. As games have become increasingly popular, it's important to remember to design for all of your users. By ignoring accessibility and possible accessibility settings, video game designers risk excluding many players and setting a poor standard. Furthermore, as the years have gone by, the increase in demand for accessibility to video games has become more apparent. 

Cumulative Adaptation: From Business Analyst to UX Researcher

If you want to be successful, you have to be focused on constant evolution and adaptation. If you stand still, you quickly notice your career and role in your team pass you by, and you’ll become expendable.

 For business analysts and other professionals in research fields, the ability to adapt and grow is key to sustained success.

 The best analysts always find ways to explore their field and broaden their skills in new areas. In this blog, we’ll be discussing cumulative adaptation and the importance of personal growth in the world of UX research.

 

Solid vs. Outline Icons

Icons are a universal language that helps users navigate and function digitally. From a design perspective, many considerations go into creating icons that are eye-catching and understandable. One of the primary considerations is whether to choose solid and outline icons. Let’s look at what makes solid and outline icons different and how they function as an essential element of digital design.

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