The internet is a beautiful place that has a wealth of information. However, how this information has been presented has changed dramatically. But why? The answer is simple; it's because of how we humans want to receive information. This leaves us with an interesting question: has this impacted how we read? Let's take a look.

It’s no secret that user experience research (UXR) and consumer marketing have been the center point of conversation in the design industry. The UX sector has seen tremendous growth over the last couple of years and doesn’t seem to be slowing down anytime soon. Consumer marketing is also seeing dramatic changes as research continues to improve the field.

Communication is crucial to the overall success of your UX creations. One of the most important relationships in the creative process is between the design team and the client. When there is good communication between these two contributors, the likelihood of success is enhanced.

 So how can you improve communication between the design team and the client? And what tools can you use to enhance this key relationship? In this blog, we’ll answer all these questions and more.

Accessibility in video games has never been more important. As games have become increasingly popular, it's important to remember to design for all of your users. By ignoring accessibility and possible accessibility settings, video game designers risk excluding many players and setting a poor standard. Furthermore, as the years have gone by, the increase in demand for accessibility to video games has become more apparent. 

If you want to be successful, you have to be focused on constant evolution and adaptation. If you stand still, you quickly notice your career and role in your team pass you by, and you’ll become expendable.

 For business analysts and other professionals in research fields, the ability to adapt and grow is key to sustained success.

 The best analysts always find ways to explore their field and broaden their skills in new areas. In this blog, we’ll be discussing cumulative adaptation and the importance of personal growth in the world of UX research.

This webinar covers the strategic value of UX research and having research professionals with a holistic perspective on the team. The purpose is to demonstrate that the value of UX/CX research extends beyond the tactical benefits of building the best app or device for end-users to complete a specific project into the realm of strategy and business planning and mapping at the enterprise level.

 The conversation will include:

 •A broad definition of UX research. 

You’ve probably heard about the metaverse before. In recent months it’s been a hot topic in the news ever since Facebook changed their company name to Meta and signaled their intent to invest in the future of the metaverse fully. But what exactly is the metaverse? Why should designers be excited about the metaverse? And which areas of the metaverse are worth paying attention to in the next few years? In this blog, we aim to answer all these questions and more.

The design has always been about solving a problem. From the desk chair to the smartphone, our creativity has always been spurred on by a desire to make life easier. 21st-century design, which is about using design to address the world’s major problems, has evolved out of traditional design, which sees design purely as a way of solving complex human issues. 21st-century design is about finding the root cause of the problems that plague society and creating effective, sustainable solutions.

Customer journey maps can be used to understand the relationship between a customer and a business over time. You can visualize the customer journey through the maps and track their interactions across all channels. Design teams can use customer journey maps to understand their customers’ experience, find out their customer expectations and identify areas where they can improve. 

In this blog, we want to take a brief look at journey mapping to understand what it is, how it functions, and how it can be used to improve the experience you provide.

Digital experience platforms (DXP) have become increasingly popular in recent years because they enable companies to optimize their digital transformation and address the growing needs of their customers. So, how do modern businesses ensure that they are making the most of their DXPs? And how can they use DXPs to create enduring and engaging customer experiences? Let’s take a look.